Analyzing this data can help the brand achieve a growth hack that can give them leverage over their competitors to refine and personalize their strategy based on their target audience. Each piece of content and strategy must be driven by real data. We at KRDS often use the term Growth Hacking to describe the best possible implementation of these actionable insights to push the brand further. Brands are often unsuccessful in spite of putting out the most elaborate and creative content on their social media as they often neglect the feedback they receive on this decision. For those who understand how powerful these insights can be, are aware of the value that these actionable insights hold. This essentially means many Digital Marketers are flunking the big data test. When asked about how marketers use the information, more than half of the respondents relied on previous experience or intuition about customers to make decisions.
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Eg: Which posts create larger conversion rates? Which links are more successful in bringing traffic to the website? etc.įeel free to get in touch with us at: for more insights on Digital Marketing.Īccording to a study by the Harvard Business Review: Marketers depend on data for just 11% of all customer-related decisions. You can understand your data better by analysing it in a deeper manner to gain actionable insights. We at KRDS heavily rely on Growth Hacking which essentially means all your decisions including content must be driven by real data. Each aspect including creativity in digital marketing must be measured.
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The reason for this is that that they do not emphasise on the greater rule of trial and error and data analysis. Growth Hacking to Measure your Resultsīrands are often unsuccessful in spite of putting out the most elaborate and creative content on their social media.
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This means each piece of content must tell a personalized brand story.ģ. Your content should not only focus on speaking to your audience in a relatable manner but should also prompt the readers to think about it later. A good example of this is to keep a tab on the pop culture references if your audience is also interested in these topics and post content on these topics that will prompt your audience to develop a liking for your brand.Ĭreating original content is key. The more you understand your audience, the more relatable you become as a brand. It is important to pinpoint the exact audience that your brand caters to like their demographics, age, gender, location and consumption pattern also including their personal likes and dislikes. While this step seems like a given, many brands often broadcast their messages to the wrong audience wasting their resources and are met with lower conversions.
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Let’s go through 3 important digital marketing strategies to create a favourable brand impression. While some brands make themselves known through promotions, sales, contests and giveaways these are only one aspect of strengthening your brand’s reputation amongst your audience.
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Another important aspect of brands that are successful in the digital sphere is their ability to execute a strategy that ultimately attracts numerous loyal fans to the brand. Therefore, it is no surprise that that best marketing strategies always involve a plan for digital activation. A study conducted by Mondo revealed that 72 percent of marketers worldwide believe that a traditional marketing model is no longer effective due to the shift of users to the digital landscape.